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April 2008

Wednesday, 30 April 2008

Podcast: Perform a Web site checkup

Art Marketing Action Podcast

Time to check up on your Web site. Is everything working as it should?

[3 min. 28 sec.]

Is your Web site working for you?


See related resources

Web Site Basics: How to Get Your Art Online without Spending a Fortune (audio program)
Become an Online Media Magnet (2 CDs)
Web Sites, Blogs, and Technology for Artists (blog category)

Subscribe to the Art Marketing Action podcast at iTunes.

Instructions for subscribing to this podcast.


This podcast is an audio version of the Art Marketing Action newsletter.
Check out Monday's post on forgiving others.

Tuesday, 29 April 2008

Casey Klahn wants to know . . . about artist newsletters

Caseyklahn I'm stopping in on Casey Klahn's The Colorist blog today as part of the I'd Rather Be in the Studio! blog tour. Casey asks:

Do you support the idea of a special newsletter for gallerists and/or museum curators? 

What wisdom can you offer about newsletter frequency?

Can you offer some examples of artist's newsletters you feel hit it out of the park?

Read what I have to say on Casey's blog. (Stay to the end of the post and win a free copy of my book.)

Image (c) Casey Klahn, By the Heath Place

Saturday, 26 April 2008

Two books: one good, one not so much

I just finished two books. The first is a must read. The second is not.

The first is The Rescue Artist. It’s a fantastic book about the 1994 recovery of Edvard Munch's painting, The Scream. It profiles detective Charley Hill, what he thinks about the people who steal great works of art (not what I had been told!), and how he gets criminals to trust him as he goes undercover. I love the way the author, Edward Dolnick, wove numerous stories of other art heists and recoveries throughout the book. It reminded me of the way  Jon Krakauer (a favorite author of mine) approaches his real-life stories.

Interestingly, I also picked up the April ARTnews, where there is an additional story about art theft, which features The Scream.

The second book I read was artist Joe Andoe’s memoir Jubilee City: A Memoir at Full Speed. Like me, Andoe hails from Oklahoma. But he had a different experience altogether of the Sooner state. Andoe received his MFA from the University of Oklahoma, and the museum there, where I worked from 1995-98, has a nice collection of his paintings (Horse is a stellar example). I briefly met Andoe at an opening during my stint there, so I was compelled to buy and read the book.

It took me awhile to get through the book. Not because it’s dense, but because it’s mostly a recount of Andoe’s drug and alcohol abuse. That was a part of Oklahoma that I really didn’t experience. (I realize that geography doesn’t really define experiences of substance abuse.)

While I found Andoe’s countless drug stories boring, I kept reading in hopes of getting to his time in the New York art world. I wanted to read about his painting and the get the skinny on the dealers and life inside. Readers looking for this will be sorely disappointed. The book seems to be more of a release for him rather than a resource for insight into the art world. In spite of his life at full speed, it's easy to see that Andoe loves his children. And it must be said that the book doesn't promise to reveal anything about his art or the art world. It is what it is.

Friday, 25 April 2008

Anne Randolph wants to know . . .

Annerandolph One of my favorite writing teachers, Anne Randolph, is my hostess on today's blog tour stop for I'd Rather Be in the Studio!

Anne asked me how much time I spend on the blog and my marketing. She also asked what my marketing schedule looks like. It's a cool question and you just might be interested.

Visit the Soup Kitchen Writing blog to see what I had to say.

Thursday, 24 April 2008

Deep Thought Thursday: Advice

What advice would you give to someone just starting down the artist's path?

Be as detailed and long-winded as you would like. Or post on your blog and trackback to this post.

Wednesday, 23 April 2008

Podcast: Emerge from a slump

Art Marketing Action Podcast

We all go through them. All of us. We need to wallow a bit, but then we need to find our way out.

[4 min. 54 sec.]

How do you emerge from a slump?

See related newsletters:

Craft a Starting Ritual
Get with the Motors

Subscribe to the Art Marketing Action podcast at iTunes.

Instructions for subscribing to this podcast.


This podcast is an audio version of the Art Marketing Action newsletter.

Tuesday, 22 April 2008

Susie Monday wants to know . . .

Picture_2 Another Tuesday, another day on the I'd Rather Be in the Studio! blog tour.

Today, Susie Monday asks: "As an artist who teaches (both in other places and regularly in my own studio with retreat formats) I wonder if I should have a separate blog, website and newsletter for the teaching/coaching side of my business, or do I keep it all together. Which is less confusing?"

It's a terrific question and applies to all artists who have their hands in a couple of cookie jars.

Read Susie's interview with me.

Image (c) Susie Monday, Angel with a Wayward Heart

Monday, 21 April 2008

Resources for emerging from a slump

In today’s Art Marketing Action newsletter, I give you 10 actions to help get you out of a slump. One might work on its own, but you might need multiple actions to dig yourself out of a deep slump or burnout.

Here are some additional resources for you.

The Universe wants to help
Subscribe to TUT’s Notes from the Universe. The daily email messages will lift you up.

Acupuncture might work
I have never before been clinically diagnosed with depression, so I don’t know what that’s like. But I did spend two weeks in what felt like a deep depression after my cat of 19+ years died. All I did was weep for those two weeks. Not being a fan of pills, I went straight to the needles. Two acupuncture treatments later, I was whole again. (The first treatment lasted a whole week. The second treatment sealed the deal.) I found this article about acupuncture and depression for you.

Radio for the soul
Check out Hay House Radio and all of the self-growth gurus featured there.

Form an artist salon
Visit ArtBizConnection.com and use the free tools there to put together a group of artists to support each other in your marketing. The support of like-minded artists will be a boon to your confidence.

--> Read the 10 ideas I have for getting out of a slump and then tell us: how do you emerge from a slump?

Sunday, 20 April 2008

A plea for better writing about art

The curators' text at this year's Whitney Biennial is taking a hit--from the insiders. People are fed up with not being able to understand what is being written about the art.

Here here!

If you want to connect to potential audiences, don't try to make your statement or other text sound like it belongs on the walls at the Whitney. You'll be met with eyes that are glazed over or, worse, people will think you're full of crap. (Sorry. No other word seemed appropriate there.)

Read the Wall Street Journal story.

Saturday, 19 April 2008

An artist's videos a step above the rest

Wanna know how the other half lives? It's an artist's life unlike most.

Check out Owen Garratt's videos. They really are first rate. He tells good stories and we can't help but feel the enthusiasm he has for life and his art.

Yes, I realize we can't all live or produce videos like Garratt, but we can learn some lessons.