Image (c) Sharon Crute, Storm Approaching Assateague
Sharon Crute asks:
At your workshop I attended in Bradenton, Florida last year, you mentioned a dislike for "buy now" buttons on the artwork pages in a website. I am currently overhauling my site along with my web guru and I’m not sure what to replace them with. I do sell frequently from the website and the "buy now" buttons will go directly to PayPal. My web designer wants to replace them with an "add to collection" button. What do you suggest?
Anyone who has heard me speak in person knows of my tremendous distaste for Buy Now buttons (or Add to Cart buttons) next to fine art. I just think they look tacky. [See page 103 of I'd Rather Be in the Studio!.] However, I haven’t given you an alternative. My bad.
I suggested to Sharon that she use a text link that says only "Purchase." It’s unobtrusive and gets the message across.