Comments on: Marking works as Sold on your Web site

By: Alyson B. Stanfield

Alyson B. Stanfield — Wed, 11 Jun 2008 17:57:25 +0000

Okay. I’m beaten here. I still like “private collection” and it might be more appropriate for certain artists. If only we could just use the usual red dot.

By: Sarita

Sarita — Wed, 11 Jun 2008 02:38:43 +0000

Interesting… this is something that I have been wondering about myself. Thank you for this response!

By: Mike Shorty Robinson

Mike Shorty Robinson — Sun, 08 Jun 2008 02:37:26 +0000

When I read Alyson’s statement about Private Collection I thought it sounded classy, but after reading the other comments I think sold is better. We need to remember not to use jargon with non artists. I also think “not available for purchase” sounds a little aloof. How about not for sale (we don’t have to use NSF as in a gallery).

By: Marie Merritt

Marie Merritt — Fri, 06 Jun 2008 02:12:31 +0000

I too agree with Barbara & Charlotte. If a piece has sold, tell the viewer. There is nothing un-classy about “sold”. Assure the potential buyer that your work is worthy of purchase. That approach works on everything from counter top cosmetics to expensive cars and everything in between, including art.

By: Charlotte B. DeMolay

Charlotte B. DeMolay — Thu, 05 Jun 2008 03:32:44 +0000

I agree with Barbara’s comments. I used to use “Private Collection” but the majority of my customers, and dare I say, fans, would ask me if a work was available or not no when I used that label. I now price the artwork tastefully (you wouldn’t believe how many people used to ask if the artwork was for sale)on my site and mark “Sold” anything out of my home and “Not Available for Purchase” anything in my own collection. I think if you are trying to market yourself and reach your buyers personally, as opposed to a gallery or other third party venue, you need to be clear, yet tasteful, with your customers. Those same customers may have never set foot in an art gallery or art exhibit and do not understand what we accept as common terms.

By: Barbara J Carter

Barbara J Carter — Thu, 05 Jun 2008 03:27:12 +0000

I like “sold”. It lets people know that your work is actually selling. It reassures buyers that they aren’t paying too much, or buying junk that no one else will touch. “Private Collection” could mean you’re just giving it away to friends and family. “Sold” also gives a sense of urgency: the work is moving. Better buy quickly if you see something you like, or else someone else might grab it.