We’re continuing the series on how to promote your art now rather than waiting until the last minute. If you missed Part 1 last week, find it here. You’ll need to read it and do the homework before you can begin promoting your art exhibit or event, so don’t miss that critical step.
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Now it’s time to make a list of everything you’d like to do to promote your exhibit. As you’re making this task list, keep your audience in mind. Who needs to know you’re having an exhibit? Whom would you like to show up at your exhibit opening? What magazines or newspapers should cover it?
Here’s a list of 22 tasks to get you started promoting your art exhibit.
Post title, photos, and dates on Web site Update mailing list Update media list Mention on blog, and then mention frequently on blog Refer to it in your newsletter Write press release Post press release Send a “save the date” announcement Create and post flyers Pitch to arts writers and critics, and to local or Internet radio shows Create a podcast or two Make a video and post on YouTube Pitch to other bloggers Order postcards or invitations Tweet about it on twitter.com Give a talk at a local organization Add to Facebook page on facebook.com Send invitations Announce on craigslist.org Make phone calls to extend personal invitation to certain people Send last-minute email reminder Write solid description of the art and contents of the exhibit (from Part 1 of this series)
Take each of these tasks and expand on them as much as you like. Break them down further, add specifics, or delete them. Make them your own!
In Part 3 of the series, we’ll look at executing these tasks.
KNOW THIS———-~>
Promoting an exhibit seems overwhelming. Breaking it down into smaller tasks makes it more doable.
THINK ABOUT THIS———-~>
You can’t expect too much if you wait until the last minute to create enthusiasm about your exhibit.
DO THIS———-~>
Start promoting your art exhibit now. This week’s homework is to break down your promotions into individual tasks. Your list may not look exactly like the one above. It has to be the right fit for you, so take time to personalize it.
What does your list of tasks for promoting your exhibit in advance look like? What have I forgotten? Tell us and listen in on the podcast on the Art Biz Blog.
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