Sheary Clough Suiter asks:
I have a question I didn’t see addressed in this article about naming one’s art business. I have thought I’d like to use my real name for my web site, instead of backdoordesigns.com But my concern has to do not with someone else having my same name, but with the difficulty of the spelling. I’m afraid people won’t remember how to spell the names and thus not find me. Feedback or recommendations?
I think you should make your name the brand–regardless of the name. And I think people with hard-to-spell or hard-to-remember names have it easier than people who have very common names. So, I say go with your name! You could do another version for your URL by adding "art," "fine art" or "studio" to the end of your first or last name, but always keep your name prominent on the pages of the site.
You might even consider buying extra URLs with the common misspellings of your name and have them all point to your main site. I don’t put misspellings of my name in my keywords, but I do track them in Google Alerts–just in case.
All I can say is to trust that what you have to do is the right thing
and that it will work out. Search engines today are pretty smart and
get all kinds of misspellings.
Image (c) Sheary Clough Suiter, The Tree House