http://www.artbizblog.com/2008/07/writing-copy-that-sells.html for the Business of Being an Artist Fri, 10 Feb 2012 01:18:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.artbizblog.com/2008/07/writing-copy-that-sells.html/comment-page-1#comment-39842 Repeated, Yet Fresh: Vary Your Marketing Angle — Art Biz Blog Mon, 13 Jun 2011 19:35:00 +0000 http://www.artbizblog.com/2008/07/writing-copy-that-sells.html#comment-39842 [...] your angle.  Lead into it differently each time.  Use this checklist to pitch repeatedly without boring or annoying your email [...] [...] your angle.  Lead into it differently each time.  Use this checklist to pitch repeatedly without boring or annoying your email [...]

]]> http://www.artbizblog.com/2008/07/writing-copy-that-sells.html/comment-page-1#comment-5993 Mary Richmond Tue, 22 Jul 2008 17:37:53 +0000 http://www.artbizblog.com/2008/07/writing-copy-that-sells.html#comment-5993 This is really good, practical information. Too many artist websites and blogs are boring--mostly because the artist is trying to impress someone they haven't met yet, I think. Let the work speak for itself. I think it works best when the artist is more conversational as well as professional... good points here...must go clean up my sites! This is really good, practical information. Too many artist websites and blogs are boring–mostly because the artist is trying to impress someone they haven’t met yet, I think. Let the work speak for itself. I think it works best when the artist is more conversational as well as professional… good points here…must go clean up my sites!

]]> http://www.artbizblog.com/2008/07/writing-copy-that-sells.html/comment-page-1#comment-5992 Walter Hawn Sat, 19 Jul 2008 22:53:56 +0000 http://www.artbizblog.com/2008/07/writing-copy-that-sells.html#comment-5992 Regarding #7: This is where I've always had trouble writing copy for art. Just what IS the benefit to the customer? Perhaps owning an art work can enhance prestige and dress up the joint, but to say that, one comes across like the ads for 'limited edition' ceramics and the like. Some folks say the customer is really buying the artist, and the art work is secondary. Again, where is the benefit to the customer in this case? And how does one convey it in copy? Very perplexing, for me. Walter Hawn Regarding #7: This is where I’ve always had trouble writing copy for art. Just what IS the benefit to the customer? Perhaps owning an art work can enhance prestige and dress up the joint, but to say that, one comes across like the ads for ‘limited edition’ ceramics and the like. Some folks say the customer is really buying the artist, and the art work is secondary. Again, where is the benefit to the customer in this case? And how does one convey it in copy? Very perplexing, for me. Walter Hawn

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