Is it my job, as an art-marketing consultant, to tell a potential client that he or she might not have the talent they need to succeed in a certain area?
I’ve always thought this wasn’t my job and have steered clear of it–leaving the art-making and technique critiques to someone else. But am I doing a disservice to people? Is it unethical to take their money and encourage them to promote this work vigorously if I don’t think it can make the cut? (Remember: I see a lot of art. I know the competition out there.)
Sometimes I’m able to discourage them from going off in another direction and focus on work I think is stronger. It’s great when I can do this. But what if they feel very strongly?
I recently tweeted about this, but I think it’s worthy of a blog post. And I could sure use your words of wisdom.