Comments on: Deep Thought Thursday: Marketing plans

By: oil painting

oil painting — Thu, 01 Jan 2009 02:50:34 +0000

i am oil painting artist,come from china ,i am sorry my english is poor,i will tell all art lover a really story.in china artist live very very bad,many have good artwork with their talent,live the way for copy famous artwory.i have a article about it “Concern china oil painting reproduction” http://oilpaintinglucasart.com/blog/the-art-world-concern-china-oil-painting-reproduction.html i want to look for outlet of my live tks

By: Tammy Vitale

Tammy Vitale — Wed, 31 Dec 2008 14:05:16 +0000

I’ve been known to follow my marketing plans, and I’ve been known to totally ignore them. for me the exercise of creating one sets things in motion because ideas move from abstract to concrete. Because I like less linear anything, the marketing plan uses journaling techniques: make a linear list, journal about them. What comes up? Revisit. What’s the next step? One more step is good for me – things change, stuff gets in the way, new information drops in…okay, what’s the next step? What did I say I wanted to accomplish? review, etc. Having just done your inventory, I can say that probably worked as well for me as any marketing plan, highlighting well done and weaknesses (and not putting them in the context of weakness by the nature of the original question. Brilliant!)

By: Ed

Ed — Sat, 27 Dec 2008 07:31:58 +0000

Most artists lack discipline in the marketing of their works. We find some of the most talented artists are the worst planners. It might be a right brain left brain thing. – ed EmergingArtists.com

By: Ed

Ed — Sat, 27 Dec 2008 07:31:54 +0000

Most artists lack discipline in the marketing of their works. We find some of the most talented artists are the worst planners. It might be a right brain left brain thing. – ed EmergingArtists.com

By: Ed

Ed — Sat, 27 Dec 2008 07:31:30 +0000

Most artists lack discipline in the marketing of their works. We find some of the most talented artists are the worst planners. It might be a right brain left brain thing. – ed EmergingArtists.com

By: Mary Richmond

Mary Richmond — Mon, 22 Dec 2008 20:32:30 +0000

hi alyson–when i post my marketing plan on my bulletin board and in my calendar i’m much better at implementing it. otherwise it just gets buried and i forget because my life just takes over. this year i plan to write my marketing plan into my calendar for the whole year! i did that one year and it was awesome. it took a little time and you have to be flexible about it but i got a lot done and i’m still getting business from efforts i put out that year!

By: Jenny Floravita

Jenny Floravita — Sat, 20 Dec 2008 17:06:03 +0000

I’ve created and followed a Business plan for several years. On one side I list about 7 goals for the year and then 5 steps to lead to each goal. On the other side, I list goals for a 2-5 year plan and those are just to keep in mind. Through the year, some goals change and I revise as needed. I keep this plan on my ‘To Do’ board in my office and refer to it. Around November of each year, I find a few hours to reflect on my goals and revise a new plan for the next year. For me, it’s about reaching a financial goal because my living is made through my art. The goal of always striving to push my work to be better and better is a no-brainer. I know that the reason why most artists (who don’t make a living from their art) find it hard to stay true to a business plan through the year is precisely what makes being a professional artist challenging in the first place. It’s hard to keep momentum if you’re the one you’re following.

By: TracyWall

TracyWall — Sat, 20 Dec 2008 10:13:24 +0000

Such good question Alyson, because actual implementation is often a much bigger hurdle for me. I hope it wouldn’t take something critical (like my other business crashing), but I know that many times I’m guilty of being all talk and no action — although I know I’d never get as far as I have without lists and plans.

By: Tina Steele Lindsey

Tina Steele Lindsey — Fri, 19 Dec 2008 18:36:01 +0000

I am warming to the idea of the “Ah-Ha!” list someone explained to me yesterday. The idea is that everyone knows what needs to be done, so why not rethink the idea of a To-Do list and go for the “Ah-Ha!” list instead, a list of accomplishments at day’s end said to be more motivating for some than the proverbial list of To-Do’s.

By: Casey Craig

Casey Craig — Fri, 19 Dec 2008 16:32:56 +0000

Yes, Alyson I do follow them and pull them out every couple of months. What works even better for me is a constant to-do list that I keep in my sketchbook. It is a combination of marketing and art tasks. For example one list might read: Varnish longhorn painting. Update website and resume to include new award. Mail postcards to interior design list. Create color sketches for next painting. I keep this in my sketchbook so I don’t lose it and it’s nice to go back and see what I’ve accomplished and what I ignored and still needs attention. This also easily allows me to amend my goals and objectives if something comes along that I want to pursue.