The way art is bought and sold has been changing for decades: new galleries co-ops, art festivals, art fairs, open studios, licensing, the print market, and now the Internet.
While the good old boys will still be around for some time (or will they?), the average artist can circumvent them and still find a satisfying, successful career.
During this recession, how many galleries will close their doors (we have no way of knowing how overextended some of them are or anything about their investments)? How many museums will shut down? Don’t forget that magazines and newspapers rely on advertising dollars, and newspapers have been cutting art content for years now.
You just can’t count on things being the same. What you can count on is that things will change. I encourage you to start getting used to that idea and falling in love with it. You can sit back and pine for the good old days or you can get excited for the future–trusting that it will be better than ever.
Are you ready for it?
You can and should be marketing directly to art “users” and art collectors. Here are some resources to help you do that.