Gay Jervey contributed a nice article to the December issue of Art Calendar on working with interior designers. Among her findings:
- Designers prefer working with galleries because they can see numerous artists at once.
- “Email blasts with images of an artist’s work are great.”
- Marketing material should be quality (well designed, dynamic images). This also applies to Web sites!
- Understand the designer’s work before you contact her. Make sure it’s a good fit.
So, while the designers preferred working with galleries, they also enjoyed familiarizing themselves with the artists’ work outside of the gallery.
Bottom line: Don’t take designers off of your mailing list just because they prefer working with galleries! You need to keep your name and images in front of them.
PS: I write for Art Calendar and I didn’t know they had a digital version! The online version of the magazine is only $2.95. Get it here.