for the Business of Being an Artist
In response to last week’s newsletter on offering upgrades, Tina Mammoser commented: Basically I offer a trade-in on paintings for the current sale value towards a larger painting. It’s win-win: some collectors may not be able afford the high price of a larger work, or they might prefer something bigger rather than building a set. [...]
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With regard to yesterday’s newsletter and podcast about getting other people to sell your art for you through an affiliate program, some of the comments reminded me to share this important thought with you. Although anyone can create affiliate program (in any number of ways), there is no guarantee of success. Far from it. Before [...]
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An affiliate program can reward your fans and encourage them to promote your art. Extras These resources are mentioned in the podcast: Chris Bolmeier shares her guidelines for her affiliate program. John T. Unger uses E-Junkie affiliate links and has extensive instructions. I use a sophisticated shopping cart system for my affiliate program. I [...]
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Artists are telling me all the time that they wish they had someone else to promote and sell their work for them. Guess what? You can get other people to sell your art quickly and easily! All you have to do is create an affiliate program. An affiliate program is a system for referrals. Someone [...]
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This post is in honor of what would have been my grandmother’s 100th birthday–today. There’s a good lesson in it for any marketer, so please forgive the length. Imagine back to your childhood. You’re about four or five. Christmas morning has arrived and you can’t wait to unwrap your presents. Did you ever break the [...]
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