Basically I offer a trade-in on paintings for the current sale value towards a larger painting. It’s win-win: some collectors may not be able afford the high price of a larger work, or they might prefer something bigger rather than building a set. The collector also gains from the increase in the value of my work too since I trade it for the current value of that size.
For me I get back smaller works that are still sought after. In the current economy I see that as a big benefit for me. There may be more demand for smaller works and upgrades can help me keep a good range of smaller pieces on offer while also allowing me to continue creating the larger paintings.
I read somewhere that gallery dealers often offer the same–a trade-in–to their best customers who want to upgrade. Might not be a bad idea.
But how would you announce it loudly? Post it on your site?