Comments on: When others control your art marketing, part 2: Lessons learned

By: Mirta Art Director

Mirta Art Director — Thu, 29 Jan 2009 00:00:28 +0000

Hello there. I read this and the previous post. Maybe I’m missing something else.. for that reason I don’t know if you are talking about a designer, a marketing manager, an art director or someone else. I guess (as Lorrie Abdo says in his comment) they focused on art. Art without marketing can’t sell a good product. MARKETING can promote your work better than you. MARKETING is promotion. I wrote something about it in my blog, here: http://www.symbioticproject.com/art_imho/?p=9 Hope you will find it useful! Mirta from Rome

By: Lorrie Abdo

Lorrie Abdo — Sat, 17 Jan 2009 20:56:44 +0000

I’ve read all the comments on this topic with interest (since it’s about me!), although,I know this problem is very common and pertains to all. I feel like I gave the Art Center in question what they needed (good photo of techique, and copy about me and the class). It was agreed that after they designed the flyer, I would do my part to market the workshop in my geographic area and to my email contacts. Where I fell short was in assuming that their artisitic sensibilities (remember they are an Art Center!) were strong. They want to take their organization to the next level but, IMO, until they bump up the quality of their marketing efforts, they will fall short. As for me, in the future, I will not make the assumption that decent design prinicples will be used and ask to see previous marketing efforts. Thank you for making my issue a “case study” for all. I’ve appreciated the comments.

By: Christine DeCamp

Christine DeCamp — Fri, 16 Jan 2009 16:38:53 +0000

Excellent advice to assume that you also will do your own marketing & consider that in your budget. So many artists just want to let the exhibition venue handle all the promotion, etc. Don’t give your power away!