I think it's important for marketing anything online to know why and how people use the Internet. Yesterday, I asked my followers on Twitter: Why do people spend time online?
This is my original list:
Connection (Socializing, not wanting to miss out on anything–feeling a part of a community)
These were added over the course of the tweets:
I thought education might be the same as going online to get information, but Marilyn says it’s different and I understand. She expounded in two more tweets:
When I use internet to research that is information..when I want to do a tutorial or learn something, that is education.
I was of the mind that there was something deeper–something related to the above–like staying connected. After all, she could procrastinate another task by doing anything other than going online. But Lisa insists that she doesn’t procrastinate with any of the above in mind. She’s procrastinating for the sake of procrastinating–avoiding what she really should be doing.
After asking her about what it was that she was addicted to, Liza thought that, Yes, it might be an addiction to staying connected. So, I'm going to drop this one and lump it with Connection.
My final list (until I see your comments) of why we spend time online
- To be informed
- To be entertained
- To be inspired
- To stay connected with others
- To educate (although I'm still temped to put that under "To be informed")
- To procrastinate (Whaddya think? Does it stay?)
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