One of the sections in my book responds to an excuse I hear artist often make for not promoting their art: I don’t want to bother people. No one wants to bother anyone while we’re promoting our stuff, but we know we have to keep our names out there.
I just sent out two large emails to my list. One was to artists in the Midwest–a last-minute reminder that 5 slots remained for the workshop in Terre Haute on April 4. The other was to my entire list and was a reminder that early registration ends for my Estes Park seminar tomorrow (April 1).
I don’t love sending out extra emails. In fact, it kind of makes my stomach churn. I know people are going to unsubscribe to my newsletter when I send out extra emails. And, frankly, I don’t want to bother them.
But I also know the alternative. I know there will be people who are upset because they were “never informed” (e.g. they didn’t read the announcements in my newsletter for the last 6 months).
Case in point
Just last weekend I visited Oregon and I got an email from someone saying she was sorry that she didn’t know about my being there. Although I had mentioned it in the newsletter and it was on my site, I didn’t take the time to send a separate email to the artists on my list that I know are in Oregon. My bad. Very bad. And kind of rude of me not to go out of my way to connect with my fan base there in Oregon. (By the way, I only know where you are when you purchase something from me.)
Because I know that these in-between emails are welcomed by many, I usually hold my breath and send them. For those who aren’t interested, they can hit the good-old Delete button or, hopefully, forward my message to others who might be more interested.
Think about this whenever you worry about contacting your list too often. If you are sincere with your message . . . if you have something of interest to the majority of your list . . . if people might be upset because they missed out . . . you probably need to do as I do: Hold your breath and press Send.