Podcast: Promote an out-of-town event

Have an out-of-town event and wondering how you can promote it from afar? Today’s podcast (below) gives you 10 sure-fire suggestions for promoting your event without ever leaving your home.

Here’s the 11th idea: Start a countdown.

Build anticipation for your event by ticking off the days leading up to it.

It’s easiest to do this on a blog and on your social media profiles, but you could also do it with an email blast for people who have opted in. (If they opted in for monthly emails from you, don’t start sending them daily messages! You could start with weekly messages–being clear that it is only temporary and they can opt out at any time.)

Of course, you have to give people something new each day so that they will anticipate whatever is coming up.

For instance, if you wanted to do a 30-Day Countdown, you could post

  • 30 reasons to attend your event
  • 30 things you’ll see at the event
  • If you have a good sense of humor, 30 reasons you should stay away from the event

Watch for more as I start my own countdown tomorrow–right here on this blog.

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The last episode of the Art Marketing Action podcast was November 22, 2010. You can listen to or download any episode on iTunes.

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6 comments to Podcast: Promote an Out-of-Town Event

  • I just listened to this Podcast on promoting an out of town event. The insight given in this podcast also greatly applies to a local art show an artist is having.

    Great stuff…

  • Alyson B. Stanfield

    Dean: Yep! It sure does. Good observation.

  • Your topics are always so timely! I’ll be displaying my Beautiful Horses of Michigan series (37 paintings) this weekend at the Michigan Horse Expo in Lansing, MI. One of the things on your list that I have done is host a contest on my website. This is my third “state” series – 46 more to go, and the contest is always a part of the series, along with a display of the works in the given state. Here’s a link to the contest where you can vote for your favorite painting (and you can also vote in person at the event) and just for voting your name is entered in a drawing. http://www.karenbrenner.com/beautiful_horses_of_MI_VOTE_pics.html Next year, I’ll be sure to use all 10 of your tips!!

  • Karen: Sounds neat! I’m heading over there right now.

  • Alyson, Thank you so much for your advice. I will surely be putting these examples to work for this show and all other shows I have. I will be checking back daily to see if there are any more suggestions your readers come up with as well. I can’t wait to make this event a success.

  • Yes! Finally someone writes about Telecommuter Positions.