Have an out-of-town event and wondering how you can promote it from afar? Today’s podcast (below) gives you 10 sure-fire suggestions for promoting your event without ever leaving your home.
Here’s the 11th idea: Start a countdown.
Build anticipation for your event by ticking off the days leading up to it.
It’s easiest to do this on a blog and on your social media profiles, but you could also do it with an email blast for people who have opted in. (If they opted in for monthly emails from you, don’t start sending them daily messages! You could start with weekly messages–being clear that it is only temporary and they can opt out at any time.)
Of course, you have to give people something new each day so that they will anticipate whatever is coming up.
For instance, if you wanted to do a 30-Day Countdown, you could post
- 30 reasons to attend your event
- 30 things you’ll see at the event
- If you have a good sense of humor, 30 reasons you should stay away from the event
Watch for more as I start my own countdown tomorrow–right here on this blog.
Prefer reading to listening? Check out the newsletter.
Listen & Download
The last episode of the Art Marketing Action podcast was November 22, 2010. You can listen to or download any episode on iTunes.