Do you find yourself getting defensive when you are asked questions about your art you don’t like? Engaging questions help to educate art viewers and, because they build knowledge and an increased level of comfort, go a long way to turning art viewers into art buyers.
Yes! We have winners!
As I say in the podcast, this topic grew from a Deep Thought Thursday contest I posted a couple of weeks ago. It asked how you respond to the question “How long did it take you to make that?” I selected two winners–those whose answers I felt were the best of the 69 responses at the time the contest ended.
In her response to “How long did it take you to make that?” Liz Crain wrote:
. . . because I respect the questioner and want to continue the dialogue, what I usually mention is Hard Time and Soft Time.
Hard Time is the hands-on doing and it means manipulating and actively engaging myself with the creative and technical problems I have chosen to present to myself with the work at hand. It is usually what the questioner wants to hear about.
Soft Time is the time spent “receiving.” This is the lifetime of learning, the pondering, the waiting (for clarity, inspiration, for the clay to dry, the kiln to fire . . . ). It is usually the part that the questioner has not conceived of clearly, and quite often leads to the rest of the conversation.
Right after Liz’s post, Quinn McDonald noted:
When people ask me that question, I know it is either a price or a value question, based on dollars-per-hour, which is how most people work.
I used to have snappy responses, which were satisfying, but not
business-friendly. So now I ask a question back, to start a
conversation–“Just this piece, or all the research and practice
pieces, too?” Most people don’t think of artists doing research, and
they will ask about that.
Or, “Do I get to include the classes in this technique, too?” HOW
it’s said–cheerfully and with a bit of curiosity, makes all the
Listen & Download
The last episode of the Art Marketing Action podcast was November 22, 2010. You can listen to or download any episode on iTunes.