Every Monday in the Art Marketing Action newsletter, I encourage you to do this and do that. I guess it’s also my responsibility to tell you what not to do. Let’s start with this list.
DON’T try to make your art into a business unless you are truly passionate about your work and understand what it takes to make it as an artist. You cannot make a living as an artist unless you have accepted and embraced the reality that you need to make money from it in order to survive.
DON’T drop in on gallery dealers and expect them to drop everything and look at your portfolio. Think about it. Do you like someone demanding your time when you’re trying to focus on work? Here's a better way to contact galleries.
DON’T forget the people who help you out along the way. Send lots of personal thank you notes and “just thinking of you” email.
DON’T try to create art in a vacuum. Most of art history’s greatest artists (and most successful personalities) were part of communities whose members were enriched by each others’ ideas and inventions. Read magazines and books, attend lectures, and be aware of what is going on around you.
DON’T go it alone. Set up a network of support, even if you have to go outside your family and current friends, to cheer you on. Limit your time with those who are negative about your career.
DON’T ignore the details. There are no shortcuts when you want to achieve great things. Put everything in place that will allow you to succeed.
Image ©Michael Orwick, Majestic Morning