“Hot Trends in Art Licensing & the PR Tactics to Turn Up the Heat!”
Presenters: Jeanette Smith, J’net Smith Inc. and Regina Cooper, freelance editor/PR consultant
Date: April 30th, 2009
Time: 10:30 am to 12:30 pm (Pacific Standard Time)
For details and information on a variety of upcoming licensing classes you can take from wherever you are in the world, click on Continue Reading.
Taught by Jeanette Smith, DILBERT™ Marketer and Regina Cooper, former Senior Editor, Art/Home/Brand/Fashion categories of License! Global Magazine, this class will explore how to pinpoint the current trends in Art Licensing, so you can follow the flock or skip ahead to the cutting edge. We have gathered data and insights on trends from artists, publications, manufacturers, and retailers in order to give you the most up-to-date information on the state of art licensing today.
Then after talking trends, we will delve into the details of PR tactics that you can use to get the word out about your art, designs and licensing deals! We will address:
- exactly how to approach publications
- who to target and why
- how to write the most effective press releases
- how to use multiple press strategies for maximum coverage
Learn what you can do to increase your business potential today! The presentation will be provided in PDF format and the TelEvent will be a combination of live phone and screen-sharing. Register here.
The Professional Creators’ Licensing Series ‘OPENING DOORS AND CLOSING DEALS’
Presenter: Jeanette Smith, J’net Smith Inc.
Dates: May 5, 6 & 7, 2009
Time: 10:30 am to 12:30 pm (Pacific Standard Time)
Price: $100 for all four classes (save $40 over individual pricing, or if you are interested in just one topic see individual pricing below)
PCLS-1: Introduction to Art Licensing & PCLS-2: Licensing Presentations & Websites – May 5
Have you ever wondered how creators’ get their art on all those beautiful products in those small boutiques and huge retail stores? Artists, Illustrators, Cartoonists & Graphic Designers — this is a fast-paced introduction to art licensing that will show you how to begin to expand your creative and income potential.
Topics include: What exactly is licensing and how does it work – Types of licensing – What you MUST know about the retail marketplace BEFORE you start – Protecting your rights – Royalty rates – Artist requirements -Agent services – and much more!
Learn how to create presentations that will sell your art and collections to manufacturers and retailers. This online course is filled with details and examples that will enable you to produce scintillating presentations and web sites that will get you noticed, clinch the deal, and put money in your pocket!
Topics include: Know your Audience – Branding “Yourself” – Preparing Materials – Productive Web Sites – Online Portfolios – Ask J’net Q & A – Get Answers to YOUR Questions
Join us on Wednesday, May 5th, 2009 — 3:00 pm – 5:00 pm PST for this informative and fun TelEvent! (Telephone and/or live screen-share. Long distance charges may apply.)
$60.00 fee – Register here
PCLS-3: Licensing Sales Techniques – May 6
An absolute MUST for artists struggling with exactly how to go about licensing their Creations. Learn the most successful strategies for approaching manufacturers and retailers; what they expect and how to give it to them; and how to go about creating and closing the sale! This class also discusses how to find reputable agents and what to expect. With low-cost and highly productive techniques, this step-by-step process has been designed to help you take your art from portfolio pages to licensed products on the retail shelves.
Topics include: Researching Manufacturers – Marketing Plans – Strategies and Timing – Sales Calls – Public Relations – Agent/Artist Relationships – and more.
Don’t miss this course, unless you have more sales than you want.
Join us on Wednesday, May 6th, 2009 – 3:00 to 5:00 pm PST for this exciting TelEvent (Telephone and/or live screen-share. Long distance charges may apply.)
$40.00 fee – Register here
PCLS-4: Licensing Negotiations and Contracts – May 7
This is a very HOT and IMPORTANT topic today. Everyone from artists and illustrators, to graphic designers and cartoonists need to learn how to negotiate and navigate the all-mighty contract with confidence. This course shows creator’s how to make the vital business decisions that go into each and every licensing contract, from royalties to product descriptions, exclusivity to protecting creative control, and other critical terms. This course also deciphers the legalese by explaining what contract elements are required and what they mean to you. J’net is not a contract lawyer and does not give legal advice, but after two decades of negotiating hundreds of contracts, her experience and perspective is an invaluable asset that no creator should be without.
Topics include: How to make licensing business decisions and have them reflected accurately in your contract -Tools to keep contracts moving forward – techniques…when to stand up and when to back down and WHY – Recognizing contract “tricks” that some try to pull on novices – What to do after the contract is signed Negotiation – and more.
This information can easily save you a fortune in future revenues. DO NOT sign anything until you take this course!
Wednesday, May 7th, 2009 – 3:00 pm – 5:00 pm PST for this important TelEvent (Telephone and/or live screen-share. Long distance charges may apply.)
$40.00 fee Register here
What people are saying about Jeanette’s courses and the Professional Creator’s Licensing Series:
“Every artist should take advantage of this information, which is not readily available elsewhere. If you are an artist that’s truly serious about your career, get yourself educated and let J’net share her knowledge with you!” Maria Brophy
“If the future of communication is content with purpose, then give J'net five stars. J'net's information is very specific. Clearly laid-out to understand, well-delivered, packed with real truths to act upon. A winning combination! Stan Tuscon
Jeanette Smith, former Vice President United Media and business powerhouse behind the global multi-million dollar Dilbert™ brand, offers the most comprehensive and no-nonsense courses on Art Licensing available online today. With more than 20 years experience, information and contacts in both the trenches and the boardroom, hundreds of deals in dozens of countries, working at all levels of the licensing and marketing industries and her impeccable reputation, she offers detailed and invaluable information to those she teaches, coaches and consults. She spikes her presentations with real life examples and relevant anecdotes, shedding light on this complex industry, to make it understandable and approachable. And each course includes techniques and templates, so you can immediately start applying what’ve learned. J’net has helped countless Creators achieve their dreams and business goals in a way that’s fun and motivating. If you are ready to build your art licensing business and increase profits, especially during these difficult times, then these very unique courses are for you.