Podcast: Carve out time for online networking

by Alyson Stanfield on April 6, 2009

ALL worthwhile marketing takes time, but don't let social media take over your life. Create a schedule and stick with it, while being grateful for tools that artists a generation ago didn't have.



More on This Topic


Maintaining a Healthy Artist's Blog

online class begins April 22 and is limited to 30 people

Introduce Yourself Politely (when using social media)
Expand Your Online Marketing

Art Marketing Action newsletter (a written version of this podcast)

Instructions for subscribing to the Art Marketing Action podcast on iTunes.

{ 4 comments… read them below or add one }

Eric D. Greene April 6, 2009 at 10:22 am

Good advice. One big problem I see is people signing up for social media accounts on twitter, plurk, facebook, and others, and it seems like all they do is spam their friends with marketing themselves. While I think it’s fine to promote yourself on social networks, I also think if you aren’t engaging yourself in conversation and getting to know the people you are meeting – nobody is going to pay attention to your marketing efforts that much.

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Wendy Edsall-Kerwin April 6, 2009 at 10:48 am

As far as the Zen of Twitter goes, I have twitter fox and that way it just flashes in the corner of my screen and I can skim without having to keep going back and scrolling. That way if something catches my eye I go and find it, but otherwise they just float on by.

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Mary Richmond April 6, 2009 at 4:04 pm

a very timely post on a very timely subject ;-)

i have an online segment to my business so a certain amount of time a day is scheduled for blogging, adding photos to flickr, updating my shops, tweeting, etc. i used to try and do all every day but found it was not cost or time effective so now i do each more like every other day. i set a kitchen timer, which helps a lot. it’s easy to get sucked in on so many of these sites, as i’m sure all who have ventured in can attest to!

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Kathleen Fisher April 6, 2009 at 5:58 pm

Alyson, I followed your previous advice about social networking and starting inviting my photography and art-related contacts to be my Facebook friends. As a result, I feel more like I’m part of a community, not to mention in the loop. I feel closer to these people and have had some great little conversations. I’ve also noticed that I’m getting more hits on my blog, especially to biography, artist statement and exhibitions. Thanks so much for your continued advice!

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