Today’s guest blogger is Val Littlewood, who used her blog text to (1) snag an exhibit and (2) enhance the visitors’ experience. I love seeing installations like these. As a former museum educator, I’m keen on stories that can provide viewers with a more intimate and meaningful experience. I discuss such labels in How to Curate & Install Your Art Exhibit Like a Pro.
Blog Writings on the Gallery Wall by Val Littlewood
Just over a year now I arrived in Orlando from the UK with my partner. New to the USA I decided to keep a daily art blog which also links into a botanical illustration course I am following. To find some suitable models, I started visiting the nearby Harry P. Leu Botanical Gardens and the blog accidentally became record of this one particular place and its leafy inhabitants.
Most of the plant discoveries were new to me, so researching and writing about their stories became an integral part of the blog. When I approached the Botanical garden to show the work in their gallery space, I suggested that we display the (condensed) text of the blog posts, to accompany the drawing. The director was keen because it sounded “different.”
A year on, I put the show up last week, with drawings/paintings and their accompanying texts, and the reception has been really excellent. The staff tell me there has never been an exhibition quite like it before. They, too, have been reading about the plants and telling me how fascinated the public have been.
I know it wouldn’t apply to many artists but, if your blog content is relevant and relates to your subject matter, giving that bit of added value to the viewer with some interesting text is a way of getting them through the door and getting your show accepted by the gallery in the first place.
Val Littlewood’s exhibit, My Thirty Five Dollar Garden, is on display through June 23 at the Harry P. Leu Botanical Gardens. Read more on Val’s blog.
More on This Topic: Guidelines for art exhibit labels
Do you have something to share that will help other artists promote their work more effectively and sell more of it? Pitch it to me! I’ll consider guest blog posts that are well written, generous, demonstrate success, and (most of all) are easy for me to copy and paste without needing much editing.