How are you coping in this recession? Are you buying into the negativity? Or are you determined to come out on top?
About a month ago, over 1000 artists helped me with a survey to try to understand how they are coping in this economy. I now see why survey professionals get paid the big bucks. I noticed all kinds of flaws in my survey as I began gathering responses. And I’m certain that a professional will see even more. Still, I want to share with you what I found out.
Image ©Dora Ficher, Tulips
31.5% have been promoting their art for more than 10 years
61.6% are painters, while just 2.4% use metal in nonfunctional sculptures
The average annual gross income from all art-related activities for 29.5% of those surveyed was between $1000 and $5000
Only 10.3% made more than $40,000 from their art career, while 1.8% (20 people) made more than $100,000.
For 26.9%, art sales are a sole source of income.
29.7% have an additional full-time job, while 36% have part-time employment outside of art
In the past 6-12 months, 50.3% are selling less art in general, while 11.8% are selling more art and 24.3% have seen steady sales. That’s 36% who are doing the same as or better than before the recession.
In the past 3-6 months, 37.4% are entering more exhibits, 41.8% are increasing use of email and newsletters, 62.4% are doing more in-person networking, and 58.9% are using more social media.
I was actually shocked that 34.8% don’t do any kind of regular mail. This could be a big mistake.
And 42% still don’t have a blog.
66.8% are considering looking for another source of income
The BIG NEWS is that artists are looking on the sunny side of life! I guess that isn’t so surprising, but here’s what you told me:
60.9% don’t get caught up in the negativity
68.8% try to turn off negative news or negative people
76.6% haven’t changed their art style or subject matter
74.6% have the same level of self-confidence
68.9% are working harder than ever
And . . . (drumroll) . . .
88.5% are determined to come out on top, while 90.5% wouldn’t consider giving up their art careers