Comments on: Drowning in postcards?

By: Jen Barbati, wildlife art, artist postcards, artist donations, art auctions — Art Biz Blog

Tue, 19 Apr 2011 22:12:45 +0000

[...] know that anyone can pick up a postcard and frame it and we’d have little control over [...]

By: colette Dionne

colette Dionne — Wed, 21 Apr 2010 22:49:31 +0000

Last time I had postcards quoted it was more like $1000. THis is in Canada. IF you know of where I could get some for $100. I could order on line. So I welcome a contact in printing these. Thanx

By: Alyson Stanfield

Alyson Stanfield — Wed, 21 Apr 2010 04:03:46 +0000

Colette: Have you priced any? You can usually get 1,000 for under $100.

By: Colette Dionne

Colette Dionne — Tue, 20 Apr 2010 22:47:37 +0000

I am still trying to figure out how “inexpensive” postcards are??? to me anything printed in large qty means $qty. So how cheap do some of you get these cards printed for anyways?

I mostly do all my marketing by designing myself and printing myself , I reprint as I need.inks and a good home printer is all I need . I yearn for high quality glossy though!!!

By: Implement a postcard strategy — Art Biz Blog

Implement a postcard strategy — Art Biz Blog — Mon, 19 Apr 2010 14:34:40 +0000

[...] artists have postcards printed from time to time, but very few consider a postcard [...]

By: Art Marketing Action + Podcast: Send It Snail Mail — Art Biz Blog

Art Marketing Action + Podcast: Send It Snail Mail — Art Biz Blog — Thu, 04 Feb 2010 20:49:39 +0000

[...] Postcards are relatively inexpensive. Large quantities of 4-color postcards are cheaper to print and mail than folded invitations or announcements. And let’s not forget another great reason to use postcards: they don’t have to be opened! A full-color image of your art on the front of a postcard can capture the interest and eye of the recipient by standing out in a stack of mail. [...]

By: Lyric Kinard

Lyric Kinard — Thu, 04 Feb 2010 20:20:48 +0000

I give out postcards to everyone – rather than business cards. The recipient receives it as though it were a gift, rather than something to be stuffed away in a wallet. They usually end up on the fridge or the wall or at least the coffee table for a while – and sometimes even sent to a friend.

Just make sure your website is listed – I print mine three times and turn it vertically as the divider between the letter/address part of the card on the back. My name and the name of the piece is at the usual spot.

By: Shayla

Shayla — Sat, 06 Jun 2009 15:27:21 +0000

Lol,Great list, Alyson.

By: Tammy Vitale

Tammy Vitale — Fri, 05 Jun 2009 22:12:15 +0000

I like #8 and very much like the very last o…I just take mine when I do ArtOMatic every year and that pretty much uses up everything I have (over 50,000 attendees last year).

By: Barney Davey

Barney Davey — Fri, 05 Jun 2009 05:05:47 +0000

I’m with Alyson, Don’t buy more than you need. However, if you already have got what feels like the lifetime supply, you can also try these along with the other splendid ideas:

If you walk a tradeshow doing recon to decide if you should pony up for a booth, you can places in the public meeting areas to leave your postcards. On the tables in the dining area of the show. On the literature tables at the show. Around the hotel where buyers are staying offers opportunities.

If you know a show where potential clients are gathering is taking place nearby, do the same thing. Leave copies in discreet amounts in strategic places.

If you attend other arts events, you can discreetly leave a few copies in the public meeting areas.

Keep a stack in your car. Ask if you can leave some in the local coffee shop, or boutique where you shop.

If you have read The Tipping Point, you know a Maven (http://en.wikipedia.org/wiki/The_Tipping_Point) can be very instrumental in helping. Figure out who are the mavens in your neighborhood, in your city and send them cards. Ask if they would help you get them distributed to the right people.