for the Business of Being an Artist
What are the four most dangerous words in the English language? The secret is revealed in this week’s podcast. Listen to find out how these four dangerous words close the door on new experiences that could enrich your life, your art, and your business. More on This Topic Art Marketing Action newsletter (a written version [...]
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It’s been said that the four most dangerous words in the English language are “I already know that.” These words create a mental barrier that shuts you off from any additional information you might receive by listening. More importantly, saying “I already know that” closes the door on new experiences that could enrich your life [...]
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In this week’s Art Marketing Action, I encourage you not to give up on using old-fashioned snail mail. In this, my 1400th post!, let’s look at some of the mail pieces you can send. Postcards with your images on them. There are good reasons postcards are so popular with artists. It’s inexpensive to produce large [...]
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There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your [...]
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Postal rates just went up in the U.S., but that’s no reason to stop sending mail. It’s more important than ever to use regular mail in conjunction with any email messages you’re sending out. Let’s look at some of the reasons why you shouldn’t neglect buying stamps. Deb Schmit, Highland Dreams Oil on canvas, 12 [...]
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