There is such a focus on email that we tend to neglect the value of regular mail and the role it should play in marketing efforts for your business. Listen to the following reasons for including mailings in your marketing strategy . . . then go out and replenish the supply of stamps in your office!
More on This Topic
Art Marketing Action newsletter (a written version of this podcast)
I'd Rather Be in the Studio! The Artist's No-Excuse Guide to Self-Promotion (my book contains loads of information about using mail and email)
Summer Blast Off! Get clear on priorities, establish boundaries, and gain courage in this 28-day class that begins June 3.
Instructions for subscribing to the Art Marketing Action podcast on iTunes.