Last week I reviewed a formal biography and gave you an easy-to-use, three-part bio format. If you missed that newsletter, you can find it here: Work On Your Biography.
You don’t always need or want a stiff-sounding bio. In fact, if you want to relate directly to your fans, an informal bio is a better choice. Because most of us start writing informal bios for the About page of our websites and blogs, let’s look at the informal bio through that lens.
A successful About page is injected with your personality. It lists your accomplishments, but it also includes personal stories and perhaps even hobbies and interests. It has your energy–or maybe the energy you’d like to have!
About pages are often written in the 1st person (About Me) because that is more conversational than the 3rd person (About the Artist/Biography). Besides, we all know that you are the voice behind your website or blog, so sometimes the 3rd person looks odd when read along with other parts of your site. Whatever voice you choose to use, be consistent while creating a bond with your community.
Writing a compelling About page is a process. As with your other promotional material, you should always be improving your About page with colorful stories. If you don’t think you have interesting stories, think again. Almost any fact can be improved upon. Using an example from my life, there’s the dry way to say something:
“I received my MA in art history from the University of Texas at Austin.”
. . . and the one that tells a better story:
“My Oklahoma Sooner family forgave me when I packed my bags and headed to the University of Texas at Austin to work on my MA in art history. They know I still bleed crimson and cream!”
Try doing this with the facts from your bio. It’s easy and fun!
FINAL WORD: An About page or informal bio is filled with your personality.
BONUS! How To Brag About Your Art without Being a Bore (interview with Peggy Klaus, author of the book Brag!)
The podcast is an audio version of this content.