An artist recently sent me a link to her exhibit listing on the venue’s website, but there was no location mentioned anywhere on the page! Details about the exhibit were sketchy, and the artist was too close to the event to see that important information was missing.
Don’t rely on your venues to get the publicity right. Take charge!
Whether it’s your responsibility or the venue’s, every event listing and invitation should consider the 5 Ws and 1 H of P.R.: Who? What? Where? When? Why? How? For an artist’s event, this might mean including the following information.
WHO are the artists? Who is the sponsor? Who is invited? Who has more details?
WHAT will people see? What should they bring? What should they wear? What should they expect? What link can they click to get more details? What email or phone number can they call if they have a question?
WHERE is the event taking place? Where do people park? Don’t forget to add city and state/province to the event details. If you’re promoting it online, you have an international audience. Web visitors won’t know if you’re in Springfield, Illinois or Springfield, Massachusetts. Make sure to list the complete address, not just the street name and number.
WHEN does it start? When does it end? If it’s an opening, list the times. If it’s an ongoing exhibit that will remain on view, tell people how long they’ll have to see it.
WHY is this event occurring? This isn’t always necessary, but you’ll provide a “Why” if it’s a fundraiser or a celebration.
HOW do people get tickets? How do they get there? How can they find your art if they can’t attend the event?
KNOW THIS———-~> Taking the time to double check your facts could save you from embarrassment, while saving your fans some frustrations.
THINK ABOUT THIS—~> You’ve heard the saying “Measure twice, cut once,” right?
DO THIS————~> When you send an invitation or are notified that details are posted on your venue’s site, double check the information against the 5 Ws and 1 H. Providing all of the details will save you time answering emails and phone calls. Getting it right the first time will also reflect your professionalism.
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