Last week I was talking with a non-artist friend of mine who runs her own business. She’s been using Twitter, but I was trying to convince her that she needed to be on Facebook. I said there were 250 million active users on Facebook and you just won’t understand the capabilities until you sign up, start a fan page, and get going. What was her response?
“I just can’t get excited about it.”
I understand 100%. I am rarely excited about one more thing to do–especially if it involves being on another social media site. But I have to take a deep breath and dive in. If I don’t, I won’t be able to understand the online world that my students and members are living in. If I don’t, I won’t be able to tout the benefits and pitfalls to you. If I don’t, I might get left in the dust.
But my friend doesn’t need to be on the cutting edge. She’s not trying to teach this social-media stuff to anyone. Why should she do it if she can’t get excited about it?
Because sometimes you do stuff that you don’t want to do. (Like bookkeeping for me!) You hold your nose and do it. Like spinach, it might be good for you. You just never know until you try.
Facebook is a powerful application. (Did I tell you there were 250 million are now over 400 million ACTIVE users?) It can help you make amazing connections. It can also be a huge time-waster if you let it. When someone asks me which social media site they must be on or need to start with, my response is always “Facebook.” If you can’t get excited about it, just hold your nose and do it anyway.
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