Confused about Facebook profiles and fan pages?
Wondering why in the world you would build a fan page or why anyone would want to join your fan page?
Facebook Fan Page for Art Biz Coach / Stanfield Art Associates
You’re not alone! I’m getting lots of questions about this.
Luckily, artist Lisa Call has done all the work for me. In her blog post “Do I need a Facebook fan page?”, Lisa writes that Facebook intended for profiles to be about individuals (“This is where we all talk about our cats and dogs and what we had for breakfast and the world is a better place as a result”). In contrast, a fan page “is a facebook page for businesses, institutions, organizations and people that have fans . . . Basically anything that isn’t a person just looking to chat with friends.”
Here’s the clincher. The Facebook Terms of Service state:
All personal site features, such as friending and messaging, are also for personal use only and may not be used for professional promotion. . . . Using personal site features for professional promotion, or creating unauthorized Pages, may result in your account being warned or disabled.
There are plenty of instances where people had their Facebook accounts disabled because they were abusing the policy against professional promotion on personal profiles. That was enough reason to get a fan page for me! (Thanks to all who have signed on to be an Art Biz Coach fan!)
Read Lisa’s posts for much more information.
- Do I need a Facebook fan page? — Lisa outlines how pages are different from profiles and makes the point that they’re really just pages, but we have come to refer to them as fan pages
- Facebook Fan Page — Practical Tips — Lisa walks you through the process of creating and promoting your fan page
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I love fan pages. They are so helpful for artists who cant invest in their own site. I use mine in conjunction with my blog/website and it has proven to be very beneficial and the time trade off to maintain it is a bargain. You can’t afford not to have one. Check mine out: http://Facebook.com/ZacharyBrownArt
I’ll be happy to fan YOU if you fan my page (provided your art is quality! =-)
I finally went live with my fan page last week. Sent out “invitations” to all of my Friends. I hit 70 fans in 24 hours and am up to 124. Within days I started to get non-friends since the page is public. It’s good for the ego, if nothing else.
But I see it as another place to tell my “story”: the artist who goes to Mongolia and then paints what she’s seen. I make sure my posts are interesting and relevant. I post links to articles about Mongolia, studio news and links to my blog when it’s been updated. And I’m careful not to overpost because I’ve noticed how much it annoys me when other people do. I want a “oh, what’s she up to now” reaction, not “cringe, there she is again”.
Thanks for this Lisa, between you, Alyson and Gary Vaynerchuk, I’m finally taken the leap into doing this and I’m just setting up my page now.
I love, love, love my fan page! The stats option is great for checking what people are interested in. It’s easy to use and easy to link to other things. I update my ’status’ bar on my fan page and it updated my Twitter, which updates my Myspace. I post on one site and three get hits, so anyone following me in any capacity will be aware of my latest work and developments in my career.
Combined with my Blog, it’s the best way to keep active and motivated on a daily basis. Plus it’s getting people interested enough to begin commissioning me. I’ve got a few prospects lined up, all because of my Fan Page.
I am still getting to know my fan page myself, but I do think it is a great tool. And like Susan said, it’s good for the ego when somebody who is not your friend becomes a fan… I’m still working towards the 100 so I can change my url…!
http://tinyurl.com/kos3um
I have avoided doing this because it was my understanding that once you upload a picture to facebook, then Facebook has the right to use your pictures for any reason, at any time now or in the future, for any purpose without your permission and without paying you a cent. This was the case. Has this changed?
If it hasn’t, it would really not be in the best interest of any artist.
Well, I just did a little research and it seems that the problem stated above still exists. Read more about it here: http://musedesigngroup.wordpress.com/2009/02/16/copyright-issues-on-facebook/
Laura, I remember the other thread about facebook and in the comments there was a very important point: If you don’t want to risk people using your art then never post any of it on the internet anywhere, ever.
It’s the risk of the modern conveniences the internet affords us. I feel my work is protected well enough by the licensing offered on sites like flickr, deviantart and Blogspot.
It is a risk an artist must assess for themselves. I’ve personally decided that the marketing advantage a fanpage provides me far outweighs my concern that facebook might possible reproduce my images for their own use.
I would second Kaitlyn’s comment. Besides her very good advice, I would add that the other way to protect yourself is to only post very small images, say 500 pixels wide or high, max.
You can also add a watermark to images you upload.
I guess the difference I see between posting anywhere on the web and posting of Facebook is that if someone uses work that they have pulled from my site or elsewhere, I have rights and recourse under copyright law. But with Facebook, you are allowing them to use your work if they so choose and you have handed over all the rights to do so and not gotten a cent, nor will you. It’s a risk that each person has to assess for themselves I suppose.
The small images and watermarking is a good idea. I like it.
Susan: You can get your own Facebook URL since you have over 100 fans now. Have you done that?
Kirsty: Way to go! I know you have tons of fans out there just waiting to sign on.
Laura: If you are really concerned that FB is going to use your images, I wouldn’t upload them. Use small images if you do. I strongly dislike watermarks that interfere with the art.
Yes I did, as soon as FB started to allow it, but then completely forgot about it. Didn’t know about the fan threshold, though. Thanks!
I just poked around and realized what I was thinking of was the user names they let us pick, which I did. No, I don’t have a FB url. Pray tell how does one do that?
Susan: Lisa gives the link in her post. It’s http://www.facebook.com/username/
Ok, I do have http://www.facebook.susanfox.artist.com. But it currently goes to my Profile. So what I really need to do is either somehow get Facebook to re-direct the url to my fan page or create a second url. Suggestions?
Wrong url form. Should have been: http://www.facebook.com/susanfox.artist
Susan, you’ll need to create a separate URL for your fan page. I have two, for instance:
My Fan Page: http://Facebook.com/ZacharyBrownArt
My personal profile: http://Facebook.com/ZSBrown
Ok, that’s what I suspected. Thanks!
Done. http://www.facebook.com/SusanFoxArt. Come on over and say “hi”. Even got it added to my email signature block.
I really agree that it is important to NOT use your Facebook page for your business contacts. Get a Facebook Fan page for that.
My regular Facebook page is only used for personal stuff, photos of the kids, anecotes with friends, etc. I only “friend” people I know personally: friends, old co-workers, etc. I do not want people I do not personally know seeing this stuff.
Facebook fan pages are a good tool. With the recent Twitter intergration, it becomes increasingly useful.
I have have noticed that my fan page http://www.facebook.com/pages/Pain-Inc/63816770375 has expanded beyond my friend base.
Also with it’s high landing on google searches, it helps direct traffic to the site.
I’d much prefer to have customers go to my fan page, but frequently they seem to find my personal page on their own and want to friend me through there. How do you politely redirect them to the fan page? Any suggestions?