46 days until Thanksgiving
62 days until the start of Hanukkah
75 days until Christmas
The holidays will be here before we know it!
Let me be clear that I’m not advocating you participate in the holiday season at any particular level, but it’s time to make some decisions if you’re waffling.
For example, you should probably decide whether or not you are sending holiday cards in the next two weeks. If you choose to send December greetings to your fans and art associates, here are some pointers to keep you from having to do everything at the last minute.
- Decide by November 1 exactly what cards you’ll send. Do you need to purchase them? Print them? Make them? Whether you choose to send cards in December or for a New Year greeting, I hope they’ll show off your art! If they’re used for business, they should reflect your art and career, but this is no time for a sales pitch. Stick to the generous spirit of the season. (Save any letters about family members for your personal cards.)
- Go through your mailing list by November 5 (the sooner, the better!) and flag the people you want to send cards to. Start addressing envelopes as soon as you can. Handwritten addresses are more personal than labels.
- Write personal notes on 5-10 cards a week until they’re all done. Keep them in alphabetical order in a shoebox until they’re ready to send. Indicate in your database the recipients of your cards this year.
- Purchase stamps by the end of November to avoid having to stand in line at the post office.
- Mail Hanukkah cards by December 5, Christmas cards by December 15, and New Year’s cards between December 26 and January 5.
Feeling overwhelmed by it all? Avoid the rush! Groundhog Day, Valentine’s Day, and Presidents’ Day are just around the corner.
Ahead of the game? If you already have everything organized, you could make your business greeting a Thanksgiving message (“Thank you for your support over the past year”).
FINAL WORD: The holidays are rushed enough. Get a head start by deciding how you’ll participate and taking small actions before the big deadlines loom overhead.