An email blast is a message you send to a number of people simultaneously. Someone emailed me once that “email blast” sounded violent and undesirable. She was right. It’s probably not the best terminology to use, but we’re stuck with it. It’s appropriate because an email blast is a big burst that happens all at once, rather than a trickle of messages or mailing pieces.
Email blasts are often promotional. They can be newsletters, announcements, invitations, or the like. Because they are promotional, you may fear offending people on the other end. If you do it right and follow the CAN SPAM laws, you can rest easy.
The first email blast can be problematic. You’re emailing people with whom you have a prior relationship, but who haven’t received such a message from you in the past. How do you tell them what you’re up to and keep them on your list?
You could say something like this:
Welcome to my first email newsletter! I’ve been meaning to do this for awhile and have finally taken the plunge. I plan to send this newsletter every other month, so please let me know if you would like your name removed from the list.
But you won’t. Because that would be boring and wrong.
Why not try adding humor. Tasteful humor is always a welcome sight in any inbox.
I’m invading your inbox because, well, because I miss you. And because I heard you need more email! Seriously, I just want to tell you about what’s been going on and what is going to be going on. This is new for me, but I promise you’ll only hear from me when I have something utterly fabulous to share. If you want to protect yourself from future inbox invasions, it’s easy! Just click on the opt-out link at the bottom of the page [not recommended].
Remember to use a good system to manage your email blasts and don’t be sad or offended when people opt out. There’s a list of email distribution platforms and an outline of the CAN SPAM law in the Resources section of I’d Rather Be in the Studio!