Comments on: Art Marketing Action & Podcast: Schedule a preview of your art

By: A Twist on the Wine-and-Cheese Reception — Art Biz Blog

A Twist on the Wine-and-Cheese Reception — Art Biz Blog — Mon, 01 Aug 2011 15:26:23 +0000

[...] Preview the exhibit at your studio before it even goes to the library. Invite your top supporters to a very special unveiling. [...]

By: Dian McCray

Dian McCray — Fri, 04 Dec 2009 12:15:55 +0000

…missed the opportunity for a pre-holiday sale… I thought. I am a huge believer in “It’s never too late….” This sounds like a job for Alyson Stanfield, Super Art Guru….Alyson entered (my mind) in terrific new red knee-high boots and a great looking art cape (with a print of one of my paintings). She was singing, “Here I am to save the day. It can still be a profitable holiday.” … I remembered Alyson’s blog on home-based art sales and preview parties. I grew dizzy with the possibilities of the connection I had just made.

Link to complete blog: http://dianmccray.com/blog/15400/Super-Art-Guru-Saves-The-Day

By: Alyson Stanfield

Alyson Stanfield — Tue, 01 Dec 2009 01:57:59 +0000

La femme: I’m suggesting a preview in lieu of a home sale. Well, not really in lieu, but in addition to. The sale focuses on, well, sales. The preview focuses on your guests–no sales allowed. Two different times and goals.

Dianne: Relax into it!

Donna: I know you have some big events coming up. Maybe a new way to think about having people over.

Sari: That’s a great question! I have no idea what the laws are in Canada. Home sales of all kinds are huge here (Tupperware, jewelry, Mary Kay, etc.). But I’m not sure what needs to happen to make it lega.. Maybe someone here can enlighten us.

By: Sari Grove

Sari Grove — Mon, 30 Nov 2009 21:16:32 +0000

I’m still confused about zoning bylaws…Where I live it is zoned residential…I was told that bringing people to just look at work was classed as “showing inventory”…(I had thought that as long as I didn’t transact a sale on the premises I was within the law…-apparently not…)
Is it always a conflict of law to do business in a residential zone, & artists just “get away” with it? Or am I missing a loophole?

By: Donna Branch

Donna Branch — Mon, 30 Nov 2009 19:52:15 +0000

This is a great,low key way to entertain and reward past collectors, gain some new ones and “cultivate connections” (your words)! I especially like this because it puts the artist in the driver’s seat of promoting themselves and their art.

By: Dianne Poinski

Dianne Poinski — Mon, 30 Nov 2009 18:50:21 +0000

I love this idea. Lately I have been feeling like I have been trying too hard to make things happen. This sounds like the opposite of that and it just feels good. Thanks for giving me something to think about. (But you always do!)

By: anne gaffey

anne gaffey — Mon, 30 Nov 2009 16:57:20 +0000

Hi Alyson,
Thank you for the wonderful ideas….

By: la femme artiste

la femme artiste — Mon, 30 Nov 2009 16:28:41 +0000

Hi Alyson_

Thanks for this post! I also like the the low formality environment of a salon or home/studio-centered exhibit of my work. It’s just that I think I am reading several things happening at once here in your post. Can you help me clarify what you are meaning here? Are each of these events: the home-based exhibit, the party and the preview all happening in one place? If so, is this in addition to a public exhibit or a salon-style exhibit? If one is having an exhibit in a gallery, is this preview-party with collectors in a more intimate setting, in addition to a gallery reception at (the) exhibit opening?
I am sorry, I am confused…!