Is your tweet music to the ears of your Twitter followers? Or is it hitting a sour note–contributing to virtual noise pollution?
It’s easy to tweet about anything you’re doing at the moment, but I contend–regardless of what anyone else says–that we don’t have a lot of patience with tweets that are too personal. If you’re tweeting to build relationships and business, keep your personal tweets to a minimum. These include: “I need to get a haircut,” “It’s snowing!” and “Good morning Twitter followers!” (If all of your followers are friends and family, you’re free to ignore this advice.)
The best tweets are worth retweeting and/or add value to the conversation. Let’s look at five tweet types (Can I call them twypes???) that are more likely to hit a high note.
1. Informational Tweets
These tweets are your way of helping out your followers. You can retweet a link to an upcoming webinar you’re attending or an online coupon you discovered. You can also tweet a link to an online article that might be of interest to your followers.
2. Entertaining Tweets
People love to smile and laugh! You can provide the fodder for their joviality by tweeting about a funny video or a humorous quote. You could also BE funny and that’s good enough to win you lots of followers. If being humorous is in your nature, let your personality shine on Twitter.
3. Inspirational Tweets
These are among the most retweeted–at least in my circles. Post a good quote (referencing the source, of course) or make up one of your own. Links to encouraging videos work well, too.
4. Congratulatory Tweets
If you really want to make friends on Twitter, mention others’ accomplishments in your tweets. Think about it. It’s like you’re a teacher standing in front of a roomful of students and praising one of those students in front of everyone else. Didn’t you love it when that happened to you as a child? Well, adults like accolades, too!
5. Promotional Tweets
This is last on the list because you should be promoting yourself less than 5% of the time on Twitter. For those of us who didn’t like math class, that’s 1 in 20 tweets.
FINAL WORD: Remember that Twitter is a SOCIAL media. What interests people in a face-to-face conversation will also interest them on Twitter. You wouldn’t walk up to someone at a party and say “Hi, I had oatmeal for breakfast.”
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