Now, let’s talk about why I sent you there.
I used to teach an online class called Shameless Self-Promotion (the closest thing I have to it now is Cultivate Collectors). I also used to have a workshop with the same title. As it turns out, it’s a good title–so good that the folks organizing my upcoming workshop in Rehoboth Beach, Delaware have chosen to call their workshop Shameless Self-Promotion.
Nathan Hangen speaks for himself in his blog post, so allow me to give you my side.
The word “shameless” doesn’t mean shameful. It means lack of shame. Shameless Self-Promotion, therefore, implies pride–pride in your work, your art, your ideas, and your accomplishments. You don’t lie, you don’t embellish. Instead, you tell the truth with “lack of shame.” You don’t apologize for your good ideas. You hold your head high while you give an enthusiastic plug for what gets you excited about them.
There’s an entire chapter in my book called “Share, Don’t Sell.” This is how I want you to think. Don’t look for the latest sales speak or closing techniques. Instead of worrying about selling, get excited about sharing your art.
Until you are excited about sharing your art, how can you expect us to be overly eager about looking at it or buying it? Our level of fired-up-ness will never exceed your own. There is a direct correlation between your energy surrounding your art and our response to it.
There’s something else to think about that relates to your personal well-being.
You’ll have a hard time promoting your art until you are uber excited about it. You’ll whine, you’ll complain, and you’ll make excuses. Just don’t let me be within earshot of any of these time-wasting activities. They are unproductive and will suck the life out of you, your art, and everyone around you.
I will tell you the same thing I say in my book, in my classes, and in my workshops.
You should be so excited about sharing your art with the world that you can’t wait to get out of bed!
Are you there yet?