Are you hiding your accomplishments? If I visit your website or blog, would I know that your work was on the cover of a magazine, featured in an article, or that you received an award?
I’m not talking about a list on a résumé. I’m talking about graphics and photos. As a visual person, you can surely relate to the power of an image. A picture is worth a thousand words, right? If it is, you’d better have (or get) some pictures up on your sites.
Before I go any further, let me be perfectly clear that any images on your site should NOT compete with your artwork. You should show off your art above all else. It should be front and center. Photographs and graphic elements are always subservient to the art.
Okay, now we can get on with things.
What do you show off?
I spilled the beans a bit in that opening paragraph, but let’s go back over it for clarification.
If your art is on the cover of a magazine or pictured in a newspaper, tell us about it! Scratch that. Don’t tell us, show us! Scan it or take a photo of it and share. Just remember that you are dealing with copyrighted material and be sure to get permission where necessary and to give proper credit before you share it.
If you received a grant or an award, let us know! If you accept the honor in person, get a photo. If there is no physical trophy or if the “trophy” requires reading glasses to see, just get a photograph with the presenters—perhaps in front of a sign with the event title.
If your award won’t be presented in person, snag a JPEG or image from the presenter’s site (if it’s a good one and with permission) to use for your own.
Don’t forget installation shots of your exhibits or displays. Solo exhibitions yield nice photos, especially when they’re captured by a pro. I have a client whose work was in a juried exhibit and was THE feature work. It was on the wall underneath the title of the exhibit. Photo op!
Where do you show off your accomplishments?
If you have a website, you can spotlight your feats on your About, News, or Media Room pages. On a blog, you can do the same if you have Pages capabilities. You might also add one or two images to your sidebar. Of course, this is after you have written a post with all of the details. The sidebar image can then link to the post for more information.
Don’t forget to add these pictures to your fan page on Facebook!
FINAL WORD: Don’t wait for someone else to show off your achievements. We might eventually uncover the juicy stuff in your résumé, but don’t make us work that hard. Show us with an image.
The podcast is an audio version of this post.