for the Business of Being an Artist
Museums, listen up! It’s time to get with the 21st century and take advantage of the free publicity that social media can give you. Museums that ban photography altogether are living in the past. They’re missing out on tons of free publicity from avid fans!
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Two art-marketing workshops are coming up in May: one in Pennsylvania (May 11-12) and another in Delaware (May 14-15). If you are anywhere near these states(or if you can hop on a train or plane), please consider coming to one of these events. I’d love to meet you!
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Outside of the major international art fairs that attract the world’s elite collectors, there’s no single place you can show up and be seen. There is no magic pill for attracting high-end buyers. What you need is true grit. It takes persistence and determination, which is why the life of an artist isn’t for everyone.
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The weekly Art Marketing Action podcast is an audio version of the newsletter/post of the same title. This week: There is no magic pill for attracting high-end buyers. It takes persistence and determination, which is why the life of an artist isn’t for everyone.
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Top tweets of the week from Alyson Stanfield. This week there are a couple of links to good articles about how to better use your fan page on Facebook, an example of a terrific online bio, and a number of other resources for your art business.
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Attention all college professors! Need help preparing your students for life after school? Painting professor Sandra Reed has designed a course for graduate students at the Savannah College of Art and Design using my book as the required text. The course is “Fine Art M.F.A. Self-Promotion.”
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Today’s Deep Thought is simple really. What role does gender play in the success of an artist today? Does it matter any longer whether you are a man or a woman? How do biases manifest themselves?
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Your style is a combination of the mediums, technique, and subject matter you choose. But it doesn’t stop there. Your personal style is defined by that extra little thing you do to distinguish your work from that of other artists.
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How others perceive you is based on four things: your art, yourself, the venues where you show and sell your art, and your marketing materials. All of these are used in promoting your art.
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The weekly Art Marketing Action podcast is an audio version of the newsletter of the same title. This week is all about cleaning up your weak areas so that you can present yourself to the world in the brightest light.
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