Comments on: Art Marketing Action + Podcast: Get the Word Out Early and Often

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Guest Blog Posts Encouraged at Art Biz Blog — Art Biz Blog — Wed, 05 May 2010 21:04:58 +0000

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By: Alyson Stanfield

Alyson Stanfield — Fri, 12 Mar 2010 22:00:00 +0000

Tina: You can always add to what I say because I don’t consider that I’m writing a totally complete article. That’s what this space is for. Press releases ARE great. Just remember that they’re not just for the press, but also for bloggers.

As for sending the postcard out, I think it depends on how far away it is. If you send a “Save the Date” notice earlier, isn’t it okay to wait to send the postcard?

Lori: If you ask people, they’re never going to say that sending 3-4 reminders is okay. I think the key with this timeline is that you’re not pitching a sale or asking for money. You’re just inviting them to an event. I think there’s a difference.

Jennifer: I hope I get an invite!

Elisabeth: You got it. Do as much as possible. It’s easier to promote a dated event (opening, closing receptions, etc.). An invitation and a “see this before the show comes down” reminder might work well.

By: Roger Whiting

Roger Whiting — Wed, 10 Mar 2010 17:05:25 +0000

Great advice!

By: Ways to Make Money Online. | Internet Marketing Made Easy

Ways to Make Money Online. | Internet Marketing Made Easy — Tue, 09 Mar 2010 02:26:13 +0000

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By: ZFM – Introduction To CPA Marketing | Home Business

ZFM – Introduction To CPA Marketing | Home Business — Mon, 08 Mar 2010 19:57:28 +0000

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By: Elisabeth

Elisabeth — Mon, 08 Mar 2010 15:44:24 +0000

I have a question – do you think you should also promote things like your art being featured in a cafe for a month or that you will be at an upcoming street festival. Do you think its a good idea to promote these things together? Should I pretty much try to do as much as possible?

Thanks for your advice!

By: Jennifer Ressmann

Jennifer Ressmann — Mon, 08 Mar 2010 14:25:21 +0000

This is a great scheduled list. It’s such an easier time to promote a show. I always thought it was more difficult and expensive “in the olden days”.

Thanks – I took my notes and will follow this list for my next showing.

By: Lori Buff

Lori Buff — Mon, 08 Mar 2010 14:22:38 +0000

I have participated in a charitable event who now has me on the mailing list. The frequency of contact has gotten annoying. I’m obviously supportive of the cause but I have become resentful of the organization because of what feels like an overly aggressive fund raising campaign. I understand why they are so aggressive, yet I wonder if they are doing as much harm as good. The timelines suggested here, and the spread (including the Press Release comments) seem ok but has anyone checked with the patrons to see if they feel they are being bombarded?
We do want to get the word out but we don’t need to be pests, where is the balance?

By: Tina Mammoser

Tina Mammoser — Mon, 08 Mar 2010 11:19:02 +0000

Following your advice I’ve tried really hard to have a solid PR plan in place for shows over the last year or so. And I do think it works!

Can I add something you’ve overlooked? Press releases. Write one and submit it to a zillion online sites! Not just press sites but tourism/visitors sites, event listings, craigslist, local blogs, gumtree, etc. Email it to local press. This is actually really easy to do and aiming for 4-6 weeks ahead is about the timescale to aim for. (with exceptions, for example Time Out wants things 2 weeks before the event) This has had some great results for me, including our local open studios event getting into some city produced leaflets at no cost.

And I’m going to disagree on one little point – send postcards earlier. 2 weeks ahead and most people have planned their weekends already. A very successful London artist talked to a women’s artist society and said she sends postcards 4 weeks ahead, so I’ve taken up her advice.