Work of Art: The Next Great Artist, the reality TV show produced by Sarah Jessica Parker, premieres June 9 on Bravo TV. Let’s pretend you’re a producer. (C’mon. It’s just pretend.) What would your reality TV show about art be like?
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April 2010
Guest blogger and gallerist Maren Bargreen says “Artists of all levels of talent and experience don’t know how to approach galleries. It’s a rampant annoyance in our industry, and one issue that is easily solved.” Advice for how artists can avoid mistakes and bruised egos.
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Artists used to depend on the Church and wealthy church patrons (whose souls needed saving!) to make a living. Then they relied on galleries. Today, anything goes. Artists can make their livings in so many different ways. See what I mean?
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Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they’ll be receiving and tell them how often they can expect to hear from you. If they don’t sign up the first time, email them again in 3-4 months.
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Audio version of the newsletter. Your friends are not open targets for bulk email messages. Ask them politely if they want to be included in your list and make it easy for them to subscribe. Remember to send them a sample of what they’ll be receiving and tell them how often they can expect to hear from you.
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Cedar Lee shares her art-pricing strategy, Seth Godin gives solid advice for writing personal emails (heed it!), and Art Biz Coach member Kesha Bruce reveals how taking one of my classes helped her be prepared for a gallery inquiry.
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Two things about my process for collecting contact information are key. 1. There is no sign-up in full view, so the information remains private. 2. The request is active and in person. When people give us their email, they know they’ll be getting a “painting in their inbox” (and an immediate thank you for stopping by the show) and nothing more.
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And if the ideas don’t spread, if no gift is received, then there is no art, only effort. When an artist stops work before his art is received, his work is unfulfilled.—Seth Godin. Does this quote apply to visual artists?
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The woman I met at her promotional table can’t follow up with me. She gave me her card, but she never asked for MY card. Having my card in her hands would have allowed her to follow up with me. I like being in control, but it was a missed opportunity for her.
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Think about adding postcards to your regular self-promotion efforts. Get offline from time to time and interact in the real world—especially when it comes to your marketing. Send postcards to your mailing list three to four times a year.
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