Comments on: Implement a Postcard Strategy http://www.artbizblog.com/2010/04/postcard-strategy.html for the Business of Being an Artist Fri, 10 Feb 2012 01:18:13 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: 5 Reasons to Use Real Mail — Art Biz Blog http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-42253 5 Reasons to Use Real Mail — Art Biz Blog Wed, 14 Sep 2011 09:03:11 +0000 http://www.artbizblog.com/?p=5947#comment-42253 [...] you one of the many artists who has given up on real mail in favor of using email to stay in [...] [...] you one of the many artists who has given up on real mail in favor of using email to stay in [...]

]]> By: Direct Traffic to 1-Stop Content Pages — Art Biz Blog http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-38553 Direct Traffic to 1-Stop Content Pages — Art Biz Blog Wed, 23 Mar 2011 09:02:15 +0000 http://www.artbizblog.com/?p=5947#comment-38553 [...] you send out an email or a postcard promoting a workshop or exhibit, use the direct link to the event. Don’t ask people to try to [...] [...] you send out an email or a postcard promoting a workshop or exhibit, use the direct link to the event. Don’t ask people to try to [...]

]]> By: Subliminal Imaging: Warming People Up to Your Art — Art Biz Blog http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-37898 Subliminal Imaging: Warming People Up to Your Art — Art Biz Blog Mon, 14 Feb 2011 12:01:59 +0000 http://www.artbizblog.com/?p=5947#comment-37898 [...] the same image in more than one self-promotion piece, remember this story. If you ever think that postcards and note cards are a waste of time, remember this [...] [...] the same image in more than one self-promotion piece, remember this story. If you ever think that postcards and note cards are a waste of time, remember this [...]

]]> By: sally http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-21418 sally Wed, 23 Jun 2010 00:00:32 +0000 http://www.artbizblog.com/?p=5947#comment-21418 Check out www.vistaprint.ca or www.printdo.ca Check out http://www.vistaprint.ca or http://www.printdo.ca

]]> By: sally http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-21417 sally Tue, 22 Jun 2010 23:58:43 +0000 http://www.artbizblog.com/?p=5947#comment-21417 At your next show have a lucky prize basket of treats or other. In order to put a name in the draw the patron has to fill out a form with his name, phone number and email address. At your next show have a lucky prize basket of treats or other. In order to put a name in the draw the patron has to fill out a form with his name, phone number and email address.

]]> By: Meet New People (Before You Ask for Anything) — Art Biz Blog http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-21380 Meet New People (Before You Ask for Anything) — Art Biz Blog Mon, 21 Jun 2010 12:40:39 +0000 http://www.artbizblog.com/?p=5947#comment-21380 [...] postcards and introductions to your new contacts, but don’t hound them and don’t add them to a bulk email [...] [...] postcards and introductions to your new contacts, but don’t hound them and don’t add them to a bulk email [...]

]]> By: bob ragland http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-18795 bob ragland Tue, 27 Apr 2010 18:31:19 +0000 http://www.artbizblog.com/?p=5947#comment-18795 I have used postcards for years, I make a generic set.I put four examples on the card. People want to see what I make artwise. They have paid off in may ways. Constant marketing as an artist matters. I always have some postcards in my glove box. I won't leave home with out them. Bob Ragland-NON-starving atist on purpose. I have used postcards for years, I make a generic set.I put four examples on the card. People want to see what I make artwise. They have paid off in may ways.
Constant marketing as an artist matters. I always have some postcards in my glove box. I won’t leave home with out them.
Bob Ragland-NON-starving atist on purpose.

]]> By: Carol Beth Icard http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-18789 Carol Beth Icard Tue, 27 Apr 2010 16:46:42 +0000 http://www.artbizblog.com/?p=5947#comment-18789 As I've just begun the process of sharing, I've started with friends, and I don't have any feedback yet about them passing them on to others. I did send a group of 25 to a good friend in California, to get people there looking at my web site, but as yet I have nothing to prove "this works!" However, in talking to a friend in Massachusetts yesterday, who I had mailed some to, she spoke of them as being precious little objects, which kind of sums up the reaction I'm getting. This makes me believe that people who receive them will want to hang on to them. I live in SC, so I'm trying to spread them in a wide way. As I’ve just begun the process of sharing, I’ve started with friends, and I don’t have any feedback yet about them passing them on to others. I did send a group of 25 to a good friend in California, to get people there looking at my web site, but as yet I have nothing to prove “this works!” However, in talking to a friend in Massachusetts yesterday, who I had mailed some to, she spoke of them as being precious little objects, which kind of sums up the reaction I’m getting. This makes me believe that people who receive them will want to hang on to them. I live in SC, so I’m trying to spread them in a wide way.

]]> By: Alex Mitchell http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-18709 Alex Mitchell Mon, 26 Apr 2010 20:47:40 +0000 http://www.artbizblog.com/?p=5947#comment-18709 If you mean the results I've seen from using a cover letter with my mailings (to galleries when I am introducing my work)... My impression is that people appreciate getting a letter that shows you have taken the time to look into their gallery. In my cover letter, I usually mention if I have been in the gallery and what I have seen there, or which artists I like on their website. And as a result, I get very polite rejection letters. Recently, I even got a suggestion to send my work to a different gallery. If you think about it, that is pretty cool. It was a rejection, but I made enough of an impression to get a reply offering help. As busy as galleries are, I think most of the time they don't respond to a lot of the mail they get from artists introducing their work. If you mean the results I’ve seen from using a cover letter with my mailings (to galleries when I am introducing my work)… My impression is that people appreciate getting a letter that shows you have taken the time to look into their gallery. In my cover letter, I usually mention if I have been in the gallery and what I have seen there, or which artists I like on their website. And as a result, I get very polite rejection letters. Recently, I even got a suggestion to send my work to a different gallery. If you think about it, that is pretty cool. It was a rejection, but I made enough of an impression to get a reply offering help. As busy as galleries are, I think most of the time they don’t respond to a lot of the mail they get from artists introducing their work.

]]> By: Alyson Stanfield http://www.artbizblog.com/2010/04/postcard-strategy.html/comment-page-1#comment-18695 Alyson Stanfield Mon, 26 Apr 2010 18:08:08 +0000 http://www.artbizblog.com/?p=5947#comment-18695 Alex: What results have you seen from that strategy? Carol: Ditto. Do you see evidence that people are sharing your Moo cards and keeping them to stay in contact with you? Lynnda: Lots of artists keep the backside of their postcards blank so that they can be multi-purpose. Alex: What results have you seen from that strategy?

Carol: Ditto. Do you see evidence that people are sharing your Moo cards and keeping them to stay in contact with you?

Lynnda: Lots of artists keep the backside of their postcards blank so that they can be multi-purpose.

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