Without your art, you have nothing to market, and there would be no need for you to read this blog.
Without your art, you wouldn’t be an artist. You’d just have an interesting hobby.
Without your art, your gifts to the world would be fewer and far less original.
Get back in the studio and make art!
Every week I give you an art marketing action to try or to tweak. What I don’t say in each issue is that your art must be your priority. I’m here to give you ideas for promoting and selling your art. It’s your job to put your art first—before the marketing.
In Linchpin, author Seth Godin defines artists broadly as people who act on their big ideas and change the world. For this, he says, you must focus on the work.
Your work is to create art that changes things, to expose your insight and humanity in such a way that you are truly indispensable.
The work, he convinces us, is about making a difference.
Your work is in the studio.
Sending out newsletters and email blasts about your art is necessary, but it isn’t your genius. Don’t ever lose sight of the reason behind your marketing.