You think you’re doing everything right to promote your art.
You’re getting into shows, shops, and exhibitions, you’re building your mailing list, and you have a solid Web presence. Still, the money isn’t coming.
It’s hard to keep going and to remain upbeat when your art isn’t selling.
There are many reasons why some artists sell better than others. Let’s look at 6 of them.
1. Personal Tastes
You can’t force people to like something. Remember that the more people see your art, the more likely you are to hit upon someone who falls in love with it.
2. Trends and Styles
Trends don’t affect (or shouldn’t affect) most fine artists, but there are some forms of art that might sell better if they adapted to current styles. If you make clothing or jewelry, you want to follow InStyle magazine, retail catalogs, and subscribe to fashion blogs. If you create functional home ware, stay tuned to décor magazines, HGTV, and trendsetting blogs.
If you aren’t selling art at your current prices, do some research. Look at artists at similar points in their careers whose quality of work is on par with yours. Maybe your prices are too high or (gasp!) too low.
Some people gravitate toward specific mediums. Don’t be offended when someone just isn’t into photography or prefers oil paintings to watercolors.
If you deal with the public, your personality could have more to do with your sales than you are willing to admit. Go out of your way to meet guests at your art opening. Aim to be positive and happy to see everyone who walks into your festival tent or open studio. Bottom line: be nice!
6. Work Ethic
Let’s face it. Some artists just work harder than others to get the word out about themselves and their art. If your art isn’t getting the attention you think it deserves, you must ask yourself if you did everything you could to promote your art.
FINAL WORD: Your art isn’t for everyone. Once you understand this, you’ll have an easier time finding the people who appreciate your work. The more people see your art, the more likely you are to hit upon someone who falls in love with it. Likewise, the more you get your art out into the world, the more you’ll be able to direct your marketing message to the people who were meant to see it.