You can’t just build a website and wait for people to come. If you want more visitors, take a lesson from all the ways I direct you to ArtBizCoach.com (which is just one of my sites) and then adapt these to your situation.
Here are fifteen techniques to start the wheels churning.
1. I send out the weekly newsletter that helps you with your art career. In it, I post links to classes, workshops, and products on my site. I do the same with the audio version (the Art Marketing Action podcast)—mentioning the site at the beginning and end of each recording and often in between.
2. I put a link in my signature block that is attached to the bottom of all of my email messages. You would be surprised at how many non-artists are intrigued by what I do and want to know more. Likewise, I’m sure they’d be interested in what you do. Everyone loves to meet artists and see good art!
4. I offer complimentary marketing plans at Art Biz Connection. These are to encourage artists to get together and support one another. Coincidentally, the format also sends subscribers back to ArtBizCoach.com.
5. My classes and e-books all have links that reference items on the ArtBizCoach.com site.
6. I always keep a supply of postcards—with my URL prominent—to send or hand out.
7. I advertise in artist magazines from time to time, but paying for advertising is rare. I’m spoiled by the effectiveness of free publicity and word of mouth.
8. I write articles for magazines like Art Calendar, which mention my site.
9. I conduct workshops and give keynote addresses. My website URL is prominent at the beginning and end of my presentation slides. Those who want follow-up information can get it by going to a special page just for them at ArtBizCoach.com. Read the details of how I set up this process.
10. If you call my voicemail, you’ll hear a recording that says I’m sorry I missed you, but I hope you’ll visit ArtBizCoach.com to find out about marketing tools for artists, etc.
11. I am a guest on radio shows and agree to many blog interviews. The promotions always mention my site and link to it.
12. I wrote a book that mentions my sites frequently.
13. Every so often, I tweet promotional links on Twitter. In between, I build trust with followers through conversation and by providing helpful resources.
14. I have an Art Biz Coach fan page on Facebook.
15. I say Yes! to anyone (so far) who asks if it’s okay for them to link to me. I go out of my way to be helpful to anyone who wants to promote me.
Are you driving traffic OR just waiting for it to start coming in?
FINAL WORD: You can’t just build a website and wait for the traffic to pick up. You have to encourage visits consistently. Look at your online presence, and check all of the details for each outlet. Are you driving traffic to your site wherever you can?