For months (okay, it’s probably been over a year) I’ve been considering a rebranding effort.
Here are some random thoughts that are now coming together in a new website.
I built my brand as ArtBizCoach.com. It seemed cool in early 2002 to be a dot-com company. Now it seems lame. I’ve always called it ArtBizCoach.com, but I’ve discovered that most other people think of it only as Art Biz Coach. And so it shall be.
A little bit of red goes a LONG way. The red background of Art Biz Coach has gotten in the way. It limits what I’m able to show on the site and is too bold. So does this funky logo. I want my Web presence to be a backdrop for my consulting work–not the main show. I also want to show of artists’ artwork appropriately.
Four and a half years is a long time to have a website without a major overhaul. I’ve made big changes to the home page, but the rest has mostly stayed the same.
I created a fan page on Facebook as Art Biz Coach / Stanfield Art Associates. Because my brain was chewing on all of this, I purposely left the .com out of the fan page title.
I use my name and @abstanfield with social media. This allows me to shine as an individual rather than a business.
Now, many people know me through social media. They’ve connected with me on Facebook as a friend or on my Art Biz Coach fan page.
Many more people know me because of the Art Biz Blog. At least I think they know me. My name hasn’t been in the header since last summer. It was a deliberate decision at the time because I was reconsidering how the blog would work. It was also a mistake to leave my name off the header. That’s about to change.
The work that I do with artists is personal. It’s critical that my clients, members, and fans are able to trust a real person.
The result of all my hard thinking is the discovery that I am my brand. It’s what I tell artists all of the time. YOU are your brand. The work we do contributes to the brand, but we are known by our individual names.
I’ll be working on my new Art Biz Coach site throughout the month of July, with a target launch date of August 2.