Did you catch it?
It starts at the 17-second mark.
Notice the special box that Apfelbaum created for the separate pieces of her installation. The box is divided, numbered, and–no doubt–archival. Each component of her work has a home that keeps it clean and retains its form.
Apfelbaum didn’t bring her art to the museum in leftover plastic grocery bags. She treated her art as if it belonged in a world-class institution.
Are you doing the same for your art?
Don’t excuse yourself by saying, “Sure, Apfelbaum is in MoMA. I’m not!” You have to start caring for your art like it belongs in a museum. Now. If you don’t, no one else will.
There’s no time to waste.
Many thanks to Barbara Wisnoski for sharing this video with me.