Any and all contact with purchasers, or potential purchasers, via email blasts, art cards, or blogs is a marketing activity. . . . In the case of price increases this is a marvelous opportunity! Nothing says “I am successful and collectible” like price increases.
Then added this template as a starting point for you.
I have the honor of informing you of my continued growth as an artist and that my successful path has led to continued brisk sales of my work.
High demands for my work have had a great and positive impact. I am very proud to announce that my work continues to command higher prices in the galleries that represent me. If you have purchased work from me prior to (pick a date) I would sincerely recommend that you contact the gallery that you purchased my work from and get a current appraisal.
For those of you who have collected work directly from my private collection or studio, I am happy to discuss values at any time. I also encourage you to see the current body of work (link to photos) as I will be adjusting prices very soon.
I am grateful for the small bit of notoriety acclaim and the large following my work continues to generate and thank each of you for your continued support and patronage.
Mckenna finishes with the following thoughts:
Obviously the above is very generic! But the tone is quietly reflective and carefully suggesting that they have done a good thing by collecting this work and should consider adding to their collection.
But back to my main point: every contact is “marketing activity.” Don’t waste the opportunity to “sell through” in any connections you make.