Why sit back and wait to hear from a gallery, curator, arts writer, art center or museum when you can connect through Web 2.0?
Not sure how to go about this? Let’s use galleries for these examples.
First, find a gallery’s fan page on Facebook and Like it. At the same time, follow gallery tweets on Twitter.
Granted, many galleries don’t use these social networking sites, so focus on the ones who do. In order to find galleries to follow, you must know that they’re a good fit for you. Don’t waste your time on galleries that show only Florida artists if you live in Nebraska.
I conduct a standard Google search to find people on social media. Here are two samples of my searches.
Search words: Translations Gallery Twitter
This led me to the gallery I was looking for:
Search words: Sync Gallery Facebook
Since fan pages on Facebook are public, they’ll show up at the top of the search results if the pages exist. Ditto for Twitter accounts.
You can also use Twellow for Twitter searches within categories. (Thanks @PattyHankins for the advice.) Or there is TweepSearch for names and keywords. (Thanks, @cornerstoneva.)
Once you’ve found some good galleries to follow on Twitter and Facebook, you need to join the conversation.
Contribute your voice to the dialog when you have something to say. You want to add value to the conversation, not just Like a post. Also, instead of just declining or ignoring an invitation from a gallery on Facebook, write a personal note on the event wall—leaving your name there for all to see.
Do the same on Twitter by responding to questions posed by these people and retweeting the good stuff. Be sure to link generously.
Beware: This might take some effort! The results will be worth it.
FINAL WORD: Don’t lurk on Web 2.0 sites. Become a valuable contributor to the dialog. Join the conversation with galleries and other art world types through social media. Remember that social media is social.
Wanna hear a friendly voice? (Mine!) Listen to the audio version of this content.