for the Business of Being an Artist
You can start selling art at any time that feels comfortable for you. If someone wants to buy a piece and you believe in the quality of the work, sell it. But there’s a difference between selling art and marketing it. Four-item checklist for beginning sales.
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Kirsty Hall messed up and admitted having people on her email list who might not have asked to be there in the first place. She wrote a humble letter and told her list how they could remain on her list. She also told them that they had one week to act. Read the letter in this post.
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Artists should conduct a marketing review to evaluate methods they are using to sell or gain recognition for their art.
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The most important lesson guest blogger Kesha Bruce learned from opening a gallery was that a gallery is not a substitute for using your contact list and taking care of your biggest supporters.
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You don’t always have to ask for testimonials. Sometimes they happen naturally. When you get a compliment, do you have a way to record it? This is easy when it comes through an email or letter, but more difficult if it’s spoken.
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Amelia Island Artists Workshop is organizing my 2-day art-marketing workshop in Northeast Florida on October 16-17, 2010. Their unique business model is something I thought you might be interested in hearing about.
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If a purported masterpiece fools even the experts, why is it worth less after it’s discovered to be a fake? It’s the same painting as it was the day before. Yet it’s worth millions less on the market. Is it fair?
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Artists who are teaching classes and workshops, accepting commissioned work, and competing for public art projects can increase business with a powerful testimonial.
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Audio version of the post with the same name. Artists who are teaching classes and workshops, accepting commissioned work, and competing for public art projects can increase business with a powerful testimonial.
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