I couldn’t wait to share this email that I got from Kirsty Hall. With her permission . . .
This email shows that Kirsty is human (she messed up, she admits it, and she’s embarrassed). The title line “Er, I think I messed up” is catchy and humble.
Kirsty also apologized.
Then she explains that you’re going to have to do some work to stay on her list:
I love the line “I’m not going to promise that I’ll never email you again because hey, I might know you in real life and need to invite you to my birthday party or something.”
Then she concludes with:
If anyone were to ask me how to make this a stronger letter, I might have put an offer to resubscribe even before the apology — at the very top — in bold. And added bold text to key areas to make them stand out more — especially the part about just having 1 week to act.
The subject line was “Do you actually want to be on my email list?” is okay, but “Er, I think I messed up” might have been even stronger. Or “Would you like to keep hearing from me?” Or “3 Sept deadline for staying on my email list.” I think it’s the word “actually” that got in my way. Thoughts on this? (I just finished an article on subject lines, so I’m tuned in to how difficult they are to get right.)
Regardless of these minor suggestions, Kirsty had my attention from the get-go. I certainly subscribed right away!
If you’d like to join Kirsty’s list, you can do so here.