Increase Business with Testimonials

Artists publish testimonials in brochures and on websites to share the experience clients have had with them. A powerful testimonial is particularly effective for artists who work in the following realms:

  • Teaching classes and workshops
  • Accepting commissioned work such as portraits or custom jewelry
  • Competing for public art projects
Joey Frisillo, Cloud Races. Oil

Joey Frisillo, Cloud Races. Oil, 16 x 20 inches. ©The Artist

Testimonials are valuable in these three areas because they are heavily weighted toward service to someone or something else. You need to please people in order to succeed in these areas.

There are correct and incorrect ways to ask for testimonials. Let’s look at both using teaching as an example. For our purposes, we’re asking for the testimonial in a letter or  email.

INCORRECT

Dear xxx,

I’m happy you attended my class last weekend. I enjoyed meeting you and seeing your work. I hope it was time well spent for you, and that you learned something you could use right away.

Would you be willing to give me a testimonial for my website?

Thank you for your consideration,

yyy

This is incorrect because it puts the recipient on the spot. She must either answer Yes or No or ignore your question and wait to hear from you again. From any aspect, it’s uncomfortable for all involved, especially when the other person isn’t feeling all warm and fuzzy about your experience together.

CORRECT

Dear xxx,

I’m happy you attended my class last weekend. I enjoyed meeting you and seeing your work. I hope it was time well spent for you, and that you learned something you could implement right away.

If you enjoyed the class and found value in the content, I would love hearing from you. Testimonials from satisfied students are a powerful way for me to attract new teaching opportunities. The best testimonials are those that mention a specific problem or concern that I helped solve. A one or two sentence testimonial would be appreciated, and I would need permission to mention your name.

Please only share a testimonial if you are so inclined and it feels authentic.

Thank you for your consideration,

yyy

See the difference? The recipient doesn’t feel pressured in the second example. You know that whatever testimonials result from this message will be from the heart.

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